Like me you may have realized that sometimes the only way to communicate effectively with a teenager, say a 13 year daughter,  is to “Sm-ess” with her.   Yeah I am learning not to mess with her,  she is becoming a tough cookie, but in this case I mean “texting”.

Even if she is in the next room, I find it is less inhibitive to discuss the deep issues, (like “what would you like for dinner?”) by “texting” rather than face-to-face.  No, I don’t dare take a chance of interrupting her listening to “Panic At The Disco” on her iPod while watching Hanna Montana, and risk her wrath upon me.

Anyway, short messaging is everywhere, smart phones make it easy,  I do it all the time on my Mac – it surplaces (surpasses and replaces)  IM & Chat and even email on many occasions.  From Twittering to Facebook status updates, it can be used to and from blogging sites etc.   Its not rude like calling someone, its immediate, yet not rude.  Only Luddites deny now that it is one of life’s necessities.

Wasn’t always that way, especially here in Silicon Valley over 10 years ago, where short messaging was seen as kind of a joke.   Except maybe in vertical industrial applications,  where an oil well in a desert needs to send a status messages to a central station.  But not too much glamour was seen during what was then, the first Internet bubble era.

Awe, but satellites, those are always cool.  So I got into it when I joined in on a project called Leo One.

Leo One was one of the many planned Low-Earth-orbiting satellite systems that almost, but never quite made it off the ground.   Because LEO’s are closed to the earth,  they act like radio towers in the sky.   Only problem is they move (unlike GEO’s which are far away but in stationary orbit).   So you have to have lots of satellites following each other, handing off transmissions to provide continuous coverage.  That’s okay, LEO’s are cheap (relatively) to put into orbit versus GEO’s.

LEO’s had started as satellite phone services, like Iridium and Globalstar.   Back in the early 90′s remember, terrestrial mobile phone systems were hardly ubiquitous, nor did they seamlessly work together across many boundaries….so this seemed like a killer product for almost all mobile professionals.

Besides phones, a wide range of applications were envisioned.  The most ambitious was the idea of putting broadband internet into the sky (does anyone remember Teledesic from a good old boy at Microsoft?)

Another idea was less ambitious, real time short messaging.  One that did make it off the ground was Orbcomm.  Leo One was to be a much more reliable, ubiquitous, and faster version of this.  A 48-satellite constellation providing 24-hour coverage with near real-time operation on a global basis.

So I was tasked with an exciting assignment, research the market requirements of  numerous industrial solutions applicable to Leo One, and define a set of common application interface requirements for service providers reselling the Leo One service.

I came up with a concept called Global SMS. Now think back and remember, in the year 2000  “text messaging” was hardly known here in the USA, much less “SMS”.  But it was big time in Europe.  Guess why?  Yeah, the kids…what we are going through now with the kids text this and that, well, Europe had been in this craze 10 years ago.

Also, vertical applications were already being developed there, like  telematics solutions for Mercedes Benz.   I saw the light.  Didn’t take a genius I thought, so obvious. Until I came home.

To keep a long story short, let me just say this: whats obvious now, wasn’t so then if you don’t see it.  So put your self in a time machine and pretend you have just came back from Europe 10 years ago and now are facing a bunch of brilliant american engineers who say SMS is just a fad, no viability, etc.

I thought different, in fact I thought the whole Leo One effort should have renamed themselves to “Global SMS”, thats how big I thought this was going to be.   Yes, SMS was a technical term, specific to GSM networks in Europe.  One that many here tough was not viable.  So here I am trying to promote a broader SMS technically, but also “Global SMS” as a marketing term.  I thought it was obvious, still is today (even without satellites).

Oh well, eventually years later, the US phone systems began to market “text messaging” and the companies began to understand the need to standardized it among themselves.  Now finally, we can SMS someone easily in Europe without much thought to it.   Also, finally “SMS”, as a marketing term is taking its place here, thank you iphone.

Why is SMS an important technical marketing term?  Because it goes so much farther beyond simply “text messaging” between humans.

Anyway, attached here are PDFs of one of my original papers

global-smsdoc1

and presentations I wrote at the time:

globalsms1