In case you are wondering, SEO stands for Snake Engine Oil, ,,,just kidding, but close, its stands for “Search Engineer Optimization”

So when you get email ads (i.e. SPAM) or phone calls asking you about whether you want to improve traffic to your website and help you make all this money, usually the term “SEO” comes up.
There’s seminars on this, there’s books, its an industry.  What is it exactly?  Its supposed to be what it stands for.   It is about techniques you can use to improve your website’s ranking on search engine sites such as Google and Yahoo.

A good idea in general, make sure your website makes it easy for google automatic robot crawlers to understand what your website is all about so it can properly rank it.  If you have a dynamic website with fresh new content, and follow certain common sense rules with clear subject matter that can be indexed, Google won’t have a problem ranking it fairly.   Another technique is to make your website so exciting, other people link to it.  When google robots crawl the web they see you are linked by many other websites, so its uses some of that info in deciding where it will rank you based on certain keywords, and you get a high ranking on the search results.  Its a win win for searchers and searchees.
If you look at it from Google’s point of view, wanting to list the best and most relevant sites on a search, so we all keep using it instead of Microsoft’s search engine,  this process is easy to understand.  But google has another worry, people who play tricks, so as to get their site on top of a certain search…not by having a great website, but by cheating (Of course you can cheat legally, simply pay google for adwords, but thats another story).

An early common technique was a firm would sell links to you, “yeah, if you pay me I will link to you”…these guys were called link farmers.  This was to fool google robots into thinking, “wow, here’s all these links to a website, wow, must be important” and then it ranks that website high.
Google ain’t stupid.  It figured out link farms right away.  And it figures out the other ga’zillion techniques early as well.
If a technique works,  its like a virus, it spreads quickly, to where it doesn’t work anymore.  If it works, and it thwarts google’s quality, it ain’t gonna work no more and you can guess what happens to your ranking in the future.

So when someone calls you and says “We are SEO specialists and you need us” say this if you have some time on your hands, “what is your website?”  then go to Google, and search “SEO help” and ask them why their website isn’t number one.  It won’t be, Google’s own site will be, and I recommend you go to that site and read it.

Search Engine Optimization SEO – Webmasters/Site owners Help.

Tags: seo