Apple iPad Will Fail in a Late, Defensive Move: according to YADA
Do the pundits go from a YADA template? Are they really set deep in retardation, or do they just write for the opposite effect?
I can’t pick from all the brainless articles that have been going around since the iPad announcement (that I will humbly remind you that I discussed in August 2009). Which one to tackle? Hmmm, easy pickings, here’s one… from Yet Another Dumb Ass (YADA). And then you YOU HAVE TO see the original article linked to at the end…ya just have to. Now to be honest, I changed a few words (in underline bold italics ) , just so to underline-embolden and italicize the points made here.
Apple iPad Will Fail in a Late, Defensive Move: Matthew Lynn
Commentary by Matthew Lynn
Jan. 15 (Bloomberg) — Few products have been launched with such a blizzard of publicity as Apple Inc.‘s iPad.
To its many fans, Apple is more of a religious cult than a company. An iToaster that downloads video and books while toasting bread would probably get the same kind of worldwide attention.
Don’t let that fool you into thinking that it matters. The big competitors in the mobile industry won’t be whispering nervously into their clamshells over a new threat to their business.
The iPad is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact on the industry, the iPad is less relevant.
If column inches and airtime guaranteed commercial success, Apple would already have a global hit on its hands. For the past week, it has been impossible to open a newspaper or look at a Web site without reading something about the shiny new tablet.
Certainly, it loors like a nice piece of equipment. The iPad combines Apple’s iPhone and an eBook with a browser as well as having wireless Internet access for full e-mail. Instead of lugging around a netbook or laptop. Even better, its battery life lasts all day.
It will be released in the U.S. in June, with a rollout to the rest of the world later, and will cost $499 to $599, depending on how much storage space you want. How many might they sell? Millions, according to Apple Chief Executive Officer Steve Jobs.
Not everyone is sold on the idea.
“The iPad will not substantially alter the fundamental structure and challenges of the mobile industry,” Charles Golvin, an analyst at Forrester Research Inc., said in a report this month.
There are three reasons that Apple is unlikely to make much of an impact on this market — and why it is too early to start dumping netbooks, ebooks and tablets competitors shares.
First, Apple is late to this party. The company didn’t invent the personal computer or MP3 player, but it was among the pioneers of both products. Yet there is no shortage of netbooks, ebooks and tablets out there. There are already big companies that dominate the space, all of whom will defend their turf. That means Apple will have to fight hard for every sale.
Next, the mobile industry depends on cooperation with the other big companies […]. Apple has never been good at working with other companies. If it knew how to do that, it would be Microsoft Corp.
Lastly, the iPad is a defensive product. It is mainly designed to protect the iPhone, which is coming under attack from mobile manufacturers adding smart phone capabilities to their products. Yet defensive products don’t usually work — consumers are interested in new things, not reheated versions of old things. Likewise, who is it pitched at? The price and the e-mail features make it look like a business product. But Apple is a consumer company. Will your accounts department stump up for a fancy new handset just so you can watch Avatar on your way to a business meeting?
In many ways, that is a shame. The mobile industry is becoming a cozy cartel and a limited range of manufacturers. It could certainly use a fresh blast of competition from an industry outsider.
It may come — but probably from an entrepreneurial start-up somewhere.
It won’t come from the iPad. Apple will sell a few to its fans, but the iPad won’t make a long-term mark on the industry.
(Matthew Lynn is a Bloomberg News columnist. The opinions expressed are his own.)
And now, here’s the original, enjoy as you read this and all the other YADAs that are a little more current.